“The Empowerment of Words”
How we use words when in conversation with others can seriously make a big difference to how you are understood and interpreted..for example there are many different ways to say..”How are you doing”? ..to ” How are YOU doing..”? the emphasis on YOU here makes the meaning completley different!! and is far more personalized perhaps to an occasion or happening around the person its directed to..
Well the same goes for your marketing aswell..saying just whats on your mind may not be enough to convince someone your product or service is the best thing since sliced bread..so get a better knowledge of your subject..and give different emotions attached to the sales copy..i. e. when getting your subscribers and readers to read your blogs and sales copy..come from a more emotional direction. Most people like to diviate from pain and go toward pleasure..so I will give you a scenario of such a happening …..
Do you like communting to work when there are no seats to sit on..hot trains..smelly breath and body odour from the people in the carriage and the train is taken out of service because the driver hasn’t turned up and your extremely late for your meeeting!!?? Painful?? you bet..now lets move to the pleasure department..Do you love waking up naturally..going for run before your breakfast..sitting on the balcony of your new condo in Miami you have just rented for 6 months in order to get more inspiration for your copy writing as your so into the sun and warmth these days and it so helps get the juices of flow going with your writing!!..NOW tell me that didn’t make you feel good and gain pleasure form just the thought of it.. this is the power of using emotions in your words to tell your story and get noticed.
How amazing is it to have the power of words..all at our finger tips just as I am now writing this to you in words hopefully you can understand.
You see we understand things in our own way and we interpret things that are said in our own way..so when you are trying to converse with people sometimes they wont understand or get your point, but if you tell associated stories and make them feel good the message gets across so easily and is remembered not by just the words but by the emotions too..
Have you ever thought of the amount of words that get spoken daily..written daily published daily??..It has been claimed that women speak about 20,000 words a day – 13,000 more than the average man ..well we wont go into detail about that here as that is a whole different blog to itself.. :)
Lets look at the art of communication and what does it stand for:
You see there are so many ways to describe what we do when we communicate to each other..but it all comes down to making our self heard in some way..whether its to your partner..child..friend ..associate..etc. the use of words is never the same for each of these relationships..and nor should your copy be for your sales pitch or one to one interaction. Do your research on your niche market and use their launguage when posting your sales copy..that way people will understand you as you have done your homework regarding their hobbies…likes..etc. this will save you an abundance of time..and money.
Using different Social Media sites and using the same copy is not going to work either..lets look into what these sites are used for..and why this is..
Firstly Facebook: Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profile to notify friends about themselves.
Twitter: Sometimes we just want to know – and thanks to Twitter, it’s possible to share short, bite-sized updates about your life and follow the updates of people that matter to us. Instantly connecting us to friends, experts, breaking news and sometimes, (in my case, always) even those crazy celebrities.
LinkedIn: If you are like most people, you probably have always viewed LinkedIn as a place to park your resume, create a professional profile, and hope to be asked for a “connection” by the next big headhunter looking for exactly what you offer.
But when it comes to marketing your personal brand, if you are using anything, you are probably sticking to old favorites like Facebook, and you honestly don’t know how to harness LinkedIn to generate more leads and sales.
Of all of the social media platforms, if you are trying to build a brand online, LinkedIn is the one you really need to start using! It is the most likely to be a rich source of customers in your niche!
LinkedIn has over 200 million profiles, and the average income of its users is over $100,000. Now, let’s work on a little math problem for a moment.
If you have a product that is sold for $27, and it’s bought by a mere 1% of the users on LinkedIn you have made a connection with, what would that look like for you? How about $54,000,000 in your pocket??
If you weren’t interested in this network a few moments ago, are you reconsidering now?
Instagram: Social: Instagram, like any other social network, is based around having friends or followers. On Instagram you ‘follow’ people. At the top of your profile (or anyone’s profile) you will see the username, profile pic, how many photos have been uploaded, how many followers the account has, and how many they are following. When you follow someone, their photos show up in your stream. The only other things you can do are ‘like‘ photos and comment on them. Both are appreciated. People ask questions in the comments, like ‘where was this taken’ or ‘what app did you use for that?’. Once you get into using Instagram, you will see how laid back people are and how much fun they are having. It’s currently a very friendly community.
What are Google Analytics and Google +1?
Google analytics is a tool that can be used by website publishers to better understand how people are using their website. It is also used by Google to better understand the performance of its own websites.
The Google +1 button is a social sharing tool that website owners install on their pages to make it easier for people to share their content on theGoogle+ social network.
So as you can see from this you need several different ways of communicating with each social media site in order for you to get the best effect..understanding each respective site gives you a much better chance of being successful when finding subscribers and sales to your product and service…and the different types of social media all have a different way of interaction.
If you had the same conversation with your Boss as you did with your child you really wouldnt have the same outcome now would you..?? so it is the same with the words..communication and interaction you use with all social media sites..so next time you have a blog or an interesting piece of work to share..think before you press that button and send out your hard spent time and cash..meet the site where its at..
The Universe said you would be dropping by..and I am grateful you have..
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Thank you for reading..